Honoring the best in Latin music, the awards will feature 59 different categories in the main musical genres including Latin Pop, Tropical, Latin Rhythm, and Regional Mexican.
Amongst the categories lies social artist of the year, spotlighting four of the most active music stars on social media. The 2020 finalists are Puerto Rican trap artist Anuel AA, Mexican-American songstress Becky G, reggaeton superstar Daddy Yankee and Argentine sensation Lali.
The awards show is the culmination of LatinFest+, produced by Billboard and Telemundo, which is a three-day immersive experience dedicated to Latin music. Culture and entertainment taking place April 20-23 at The Venetian in Las Vegas, Nevada. Celebrating its 30th anniversary, LatinFest+, formerly known as Billboard Latin Music Week. Will include superstar conversations, workshops, live concerts, fan experiences. And will feature artists such as J Balvin, Rosalía, Los Tigres del Norte, and Ozuna, among many others.